Chip Star Kishu Ume (plum) features the refreshing tartness and aroma of Kishu-grown Nanko plums. To complement the plum’s flavor, savory katsuobushi is kneaded into the dough, creating a rich and flavorful ume taste. For visual appeal, plum chips are blended into the potato dough to enhance their presence. The package uses a plum-inspired pink and proudly displays the local ingredients logo, highlighting the use of carefully selected regional produce.